Corporate social responsibility system management of the modern enterprise

Keywords: corporate social responsibility, social development, stakeholders, business reputation, charity, personnel management, consumer loyalty, environmental safety


The article aims to define the role of corporate social responsibility (CSR) system management in entrepreneurial activity; it analyzes the main directions and levels of corporate social responsibility and proposes measures for the phased implementation of CSR and ways to increase the level of corporate social responsibility of Ukrainian enterprises. It is proved that the state of development of corporate social responsibility has a direct influence on the efficiency of functioning of business processes of the enterprise and the level of staff satisfaction with work in the organization. As a result, it was determined that the prerequisite for creating an effective system of implementation of corporate social responsibility in Ukraine is to create the conditions for effective communication between government, society and business, to develop a national overall strategy for the development of corporate social responsibility, to create common information resource to ensure awareness of business entities in the field of practical issues of corporate social responsibility. The practical value of implementing a corporate social responsibility strategy in Ukraine lies in its resource potential, which, in the context of the domestic business environment, is a significant reserve for ensuring the functioning of the entire social sphere. As the experience of domestic entrepreneurship shows, organizations are ready to take part in solving social problems if the state directs its efforts and resources to create a system of support for social activity of business and appropriate infrastructure.

JEL Classification: A14, D64, D71

Author Biographies

Viktor Shyshkin, Zaporizhzhia National University, Ukraine

Ph.D. in Economics, Associate Professor at the Department of Entrepreneurship, Management of Organizations and Logistics, Zaporizhzhia National University

Oksana Onyshchenko, Zaporizhzhia National University, Ukraine

PhD in Public Administration, Associate Professor at the Department of Entrepreneurship, Management of Organizations and Logіstiсs, Zaporizhzhia National University

Vadym Petrov, Kharkiv National Agrarian University named after V.V. Dokuchaev, Ukraine

Ph.D. in Economics, Professor, Vice-Rector for Science and Pedagogy of Kharkiv National Agrarian University named after V.V. Dokuchaev

Tamila Aliieva-Yaroshenko, Zaporizhzhia National University, Ukraine

Master Student of the Faculty of Management, Zaporizhzhia National University, Ukraine


Alter, S. K. (2006), Social Enterprise Typology, Virtue Ventures LLC, Washington, D.C., available at: (Accessed 22 September 2019).

Bielefeld, W. (2009), “Issues in Social Enterprise and Social Entrepreneurship”, Journal of Public Affairs in Education, Vol. 15, Issue 1, pp. 69-86, available at: (Accessed 22 September 2019), DOI: 10.1080/15236803.2009.12001544.

Bobko, L. O. (2016), “Corporate social responsibility: current state of development in Ukraine”, Economy. Management. Innovation, Vol. 2, Issue 17, available at: (Accessed 12 November 2019), (in Ukrainian).

Buben, O. (2011), “Polityka z korporatyvnoi sotsial'noi vidpovidal’nosti “Prykarpattiaoblenerho” na 2011-2014” [Prykarpattyaoblenergo Corporate Social Responsibility Policy 2011-2014], available at: (accessed 18 September 2019), (in Ukrainian).

Bukharina, L. and Onyshchenko, O. (2019), “Development of the impact investing ecosystem in Ukraine”, Investment Management and Financial Innovations, Vol. 16, Issue 3, pp.217-228, available at: (Accessed 12 October 2019), DOI: 10.21511/imfi.16(3).2019.20.

Gelbmann, U. (2010), “Establishing strategic CSR in SMEs: an Austrian CSR quality seal to substantiate the strategic CSR performance,” Sustainable Development, Vol. 18, Issue 2, pp.90-98, available at: (Accessed 22 October 2019), DOI: 10.1002/sd.448.

Gidron, B. and Hasenfeld, Y. (Eds.) (2012), Introduction. In Social Enterprises: An Organizational Perspective, Basingstoke: Palgrave Macmillan.

Hohulia, O. P. and Kudinova, I. P. (2008), Sotsialna vidpovidalnist biznesu [The social responsibility of business], Vydavnytstvo Natsionalnoho universytetu bioresursiv ta pryrodokorystuvannya Ukrainy, Kyiv, Ukraine, 79 p., (in Ukrainian).

Kickul, J., Gras, D., Bacq, S. and Griffiths, M. D. (2013), Social Entrepreneurship. An Elgar research collection, The international library of entrepreneurship, Edward Elgar Publishing Limited, Cheltenham, UK, Northampton, MA, USA.

Korotkova, E. (2013), Korporativnaya socialnaya otvetstvennost [Corporate Social Responsibility], Moscow: Izdatelstvo Yurajt, (in Russian).

Kretova, A. V. and Berezovskaya, N. (2011), “Development of corporate social responsibility in Ukraine with participation of the state: the mechanism of interaction”, Zbirnyk naukovykh prats' Donets'koho derzhavnoho universytetu upravlinnia, Issue 194, pp. 115-123, (in Ukrainian).

Mazurenko, V. P. and Zasenko, O. Yu. (2012), “The modern concept of corporate social responsibility in international business”, Efektyvna ekonomika, Issue 6, available at: (Accessed 12 September 2019), (in Ukrainian).

Onyshchenko, O. and Shyshkin, V. (2019), “A study of the socio-demographic portrait of a social entrepreneur as a representative of modern management”, Business Risk in Changing Dynamics of Global Village 2: Monograph / Edited by Nataliia Marynenko, Pradeep Kumar, Iryna Kramar. Nysa: Publishing Office University of Applied Sciences in Nysa, Poland, pp.378-386, available at: (Accessed 11 November 2019).

Rovenska, V. and Linnnik, V. (2016), “Features of implementation of corporate social responsibility of business in Ukraine and Turkey”, Bulletin of the Azov State Technical Universit, Vol. 1, Issue 32, pp. 209-215, available at: (Accessed 17 September 2019), (in Ukrainian).

Shira, N. O. and Ivashchenko, A. I. (2013), “Directions of implementation of the system of corporate social responsibility in the practice of Ukrainian enterprises”, Efektyvna ekonomika, Issue 11, available at: (Accessed 11 November 2019), (in Ukrainian).

Strategy for Promoting the Development of Corporate Social Responsibility in Ukraine for the period up to 2020, available at: (Accessed 12 October 2019), (in Ukrainian).

The Verkhovna Rada of Ukraine (2015), The Draft Law on Social Enterprises, available at: (Accessed 12 October 2019), (in Ukrainian).

Ukrainian Social Investment Fund (2019), Official website, available at: (Accessed 10 October 2019).

Visser, W. (2012), “The Future of CSR: Towards Transformative CSR, or CSR 2.0”, SSRN Electronic Journal, available at: (Accessed 12 October 2019), DOI: 10.2139/ssrn.2208101.

Vneshjekonombank (2011), “Korporativnaja social'naja otvetstvennost. Novaja filosofija biznesa” [Corporate social responsibility. New business philosophy], available at: (accessed 16 September 2019), (in Russian).

Zinchenko, M. and Saprykina, K. (2017), CSR Development in Ukraine: 2010-2018, Kyiv: Juston Publishing House, 52 p., available at: (Accessed 16 September 2019), (in Ukrainian).
How to Cite
Shyshkin, V., Onyshchenko, O., Petrov, V. and Aliieva-Yaroshenko, T. (2019) “Corporate social responsibility system management of the modern enterprise”, Management and Entrepreneurship: Trends of Development, 4(10), pp. 29-42. doi: