Corporate social responsibility system management of the modern enterprise


Keywords: corporate social responsibility, social development, stakeholders, business reputation, charity, personnel management, consumer loyalty, environmental safety

Abstract

The article aims to define the role of corporate social responsibility (CSR) system management in entrepreneurial activity; it analyzes the main directions and levels of corporate social responsibility and proposes measures for the phased implementation of CSR and ways to increase the level of corporate social responsibility of Ukrainian enterprises. It is proved that the state of development of corporate social responsibility has a direct influence on the efficiency of functioning of business processes of the enterprise and the level of staff satisfaction with work in the organization. As a result, it was determined that the prerequisite for creating an effective system of implementation of corporate social responsibility in Ukraine is to create the conditions for effective communication between government, society and business, to develop a national overall strategy for the development of corporate social responsibility, to create common information resource to ensure awareness of business entities in the field of practical issues of corporate social responsibility. The practical value of implementing a corporate social responsibility strategy in Ukraine lies in its resource potential, which, in the context of the domestic business environment, is a significant reserve for ensuring the functioning of the entire social sphere. As the experience of domestic entrepreneurship shows, organizations are ready to take part in solving social problems if the state directs its efforts and resources to create a system of support for social activity of business and appropriate infrastructure.

JEL Classification: A14, D64, D71

Author Biographies

Viktor Shyshkin, Zaporizhzhia National University, Ukraine

Ph.D. in Economics, Associate Professor at the Department of Entrepreneurship, Management of Organizations and Logistics, Zaporizhzhia National University

Oksana Onyshchenko, Zaporizhzhia National University, Ukraine

PhD in Public Administration, Associate Professor at the Department of Entrepreneurship, Management of Organizations and Logіstiсs, Zaporizhzhia National University

Vadym Petrov, Kharkiv National Agrarian University named after V.V. Dokuchaev, Ukraine

Ph.D. in Economics, Professor, Vice-Rector for Science and Pedagogy of Kharkiv National Agrarian University named after V.V. Dokuchaev

Tamila Aliieva-Yaroshenko, Zaporizhzhia National University, Ukraine

Master Student of the Faculty of Management, Zaporizhzhia National University, Ukraine

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Published
2019-12-30
How to Cite
Shyshkin, V., Onyshchenko, O., Petrov, V. and Aliieva-Yaroshenko, T. (2019) “Corporate social responsibility system management of the modern enterprise”, Management and Entrepreneurship: Trends of Development, 4(10), pp. 29-42. doi: https://doi.org/10.26661/2522-1566/2019-4/10-03.