Formation and promotion of quality and competitive tourist product in conditions of Coronocrisis
Keywords:
tourism business, coronavirus pandemic, corona crisis, government mechanisms, marketing mix, promotion, tourism product, domestic tourism
Abstract
Every modern tourism company strives to remain competitive and maintain its market position in the context of global changes in the world economy due to the corona crisis that shook it in 2020. While public authorities increased spending on health care support and victim assistance, tourism organizations, like other businesses, were forced to reduce their business activity. Tourism is the third-largest export sector of the world economy, and the share of the tourism sector in the GDP of some countries is more than 20%. Tourism has been one of the sectors most affected by the COVID-19 pandemic. Thus, the further development of the tourism industry and the way out of the corona crisis depends entirely on the development of optimal ways of forming and promoting a competitive tourism product in the conditions of the corona crisis.
JEL Classification: A13, M14, M19, M30.
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Rajzberg, B.A., Lozovskij, L.Sh. and Starodubceva, E.B. (1999), Sovremennyj jekonomicheskij slovar , [Modern economic vocabulary]. INFRA-M, Russia (in Russian).
Kotler, F., Kartajaya, H. and Setiawan, I. (2010), Marketing 3.0. Simon & Schuster, England (in English). Available at: https://doi.org/10.1002/9781118257883.
Mal's'ka M. P. Prosuvannia turystychnoho produktu na rynku, [Promotion of a tourist product on the market]. Available at: https://ukrtextbook.com/mizhnarodnij-turizm-i-sfera-poslug-malska-m-p/mizhnarodnij-turizm-i-sfera-poslug-malska-m-p-14-9-prosuvannya-turistichnogo-produktu-na-rinku.html (Accessed 09 May 2021), (in Ukrainian).
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Ukrains'kyj onlajn informatsijnyj sajt “Radio svoboda”. Ekonomika/Koronavirus i svitova ekonomika: kryza chy pidnesennia chekaie na finansovi systemy, biznes i rynok pratsi u 2021 rotsi. [Ukrainian online information site "Radio Liberty". Economy / Coronavirus and the World Economy: Crisis or Rise Awaits Financial Systems, Business and the Labor Market in 2021]. Available at: https://www.radiosvoboda.org/a/koronavirus-svitova-ekonomika-kryza/31031731.html (Accessed 09 May 2021).
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Galvani, A., Lew, A., Perez, M. (2020), “COVID-19 is expanding global consciousness and the sustainability of travel and tourism”, Tourism Geographies, pp. 1–10 Available at: https://doi.org/10.1080/14616688.2020.1760924.
Niewiadomski, P. (2020), “COVID-19: From temporary de-globalisation to a re-discovery of tourism?”, Tourism Geographies, pp. 1–6. Available at: http://owa.baku8km.khazar.org/bitstream/ (Accessed 11 May 2021), (in English).
Published
2021-10-20
How to Cite
Shyshkin, V., Polusmiak, Y. and Veretenin, I. (2021) “Formation and promotion of quality and competitive tourist product in conditions of Coronocrisis”, Management and Entrepreneurship: Trends of Development, 3(17), pp. 43-54. doi: https://doi.org/10.26661/2522-1566/2021-3/17-04.
Section
Management
