Analysis of impact of demographic factors on the consumption of organic foods in green marketing perspective: an international survey-based study
Keywords:
consumer behaviour, green marketing, organic foods, chi square test, international survey
Abstract
This paper aims to identify the factors which affect the consumption of organic foods such as natural milk and olive oil on an international scale. It should be mentioned that the factors examined are gender, age, nationality, educational level, and occupation of consumers. The study was explored through an online survey between January-November 2022 among 155 respondents from 14 countries; most of them are from Turkey, Algeria, Pakistan, Georgia, and India. Then, the results were analysed through SPSS software V26. As results, the independence between the consumption of organic food and the demographics variables is confirmed. It means that all corposants of each variable are related to the consumption of organic product. Indeed, the limit of this study is in the number of sampled population (155), besides, some countries such as Libya, France, Mali; Italy; and Ethiopia are represented by one participant for each country. Consequently, the result obtained can’t be generatedd all worldwide. The same observation for some occupations (Judge, Nurse, Pharmacist and dentist), are not fully sufficient to be analysed further.
JEL classification: M30, M31
References
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Zaigham, M. (2021). Industry Use Cases on Block chain Technology Applications in IoT and the Financial Secto. USA: IGI Global.
Abdal, A. Suman V. Sumera, Q. Shama, N & Boukhedimi, CE. (2023). Green Marketing: A Full-Fledged Holistic Marketing Strategy for Organisations. Web of Synergy: International Interdisciplinary Research Journal, 2(1), 18-22.
AbdaL, A. Suman, V. (2022). GREEN MARKETING STRATEGIES: ADOPTION, AWARENESS AND MISUSE. Journal of Kavikulaguru Kalidas Sanskrit University, Ramtek., 9(1), 1049-1061.
Boukhedimi C.E. Zerouti, M & Nedil, L. (2023). THE EVALUATION OF ALGERIANS' ATTITUDE TOWARD THE USE OF THE PHOTOVOLTAIC SOLAR ENERGY. Jilin Daxue Xuebao (Gongxueban)/Journal of Jilin University (Engineering and Technology Edition), 292-313.
Boukhedimi, C. E. (2021, December 7). EXAMINATION OF THE CORRELATION BETWEEN TAKING INTO CONSIDERATION ECOLOGICAL AND HEALTHCARE FACTORS IN THE PURCHASE DECISION TOWARD THE ECONOMIC LEVEL OF CONSUMERS: CASE OF THE ALGERIAN FOOD MARKET. European Journal of Research Development and Sustainability(EJRDS), 2(12), 1-7. Retrieved from https://www.scholarzest.com/: https://scholarzest.com/index.php/ejrds/article/view/1540/1291
Boukhedimi, C. E. (2021, May 14-16). The central role of green customer behaviour in the attainment of green Marketing in Algeria. 1st USBILIM international conference on Education, Economy, Management and Social Sciences, pp. 1-15.
Boukhedimi, C. E. (2022). The Attitude of Consumers toward the Willingness to Pay Extra Prices for the Organic Foods: Case of Generation Y in Algeria. Journal of Marketing and Emerging Economics, 2(9), 28-34.
Charter, M & Polonsky, M J. (1999). Greener Marketing: A global perspective on Greener Marketing Practice. Sheffield, England: Greenleaf Publishing Book.
Charter, M. (1992). Greener Marketing: A Greener Marketing Approach to Business. Sheffield, UK: Greenleaf Publishing.
Elkington, J. (1994). ‘Towards the sustainable corporation: Win-win-win business strategies for sustainable development’,. California Management Review,, 36(02), 90-100.
FIBL, IFOAM. (2020). The World of Organic Agriculture.
Fotopoulos, C. & Krystallis, A. (2002). Purchasing motives and profile of the Greek organic consumer: a countrywide survey. British food journal, 104(9), 730-765.
Ginsberg, J M. & Bloom, P. (2004). Choosing the right green marketing. “MIT SLOAN” Management Review.
Henion, H.& Kinnear, T. (1976, July). The myth of green marketing: Trending our goast at the edge of Apocalypse. American journal of sociology, 105(1), 1.
Jolly, DA & Norris,K. (1991). Marketing prospects for organic and pesticide-free produce. American Journal of Alternative Agriculture, 6(4), 174-179.
Koivisto, HU & Mangnusson, MK. (2003). Consumer perceptions of genetically modified and organic foods: What kind of knowledge matters? Appetite, 207-209.
Kotler, P & Armstrong, G. (1999). Principles of Marketing. 8thed. Prentice-Hall, Inc.
Lamonaca, E. Cafarelli, B. Calculli, C and Tricase,C. (2022). Consumer perception of attributes of organic food in Italy: A CUB model study. Heliyon, 8(3).
Lea, E & Worsley,T. (2005). Australians’ organic food beliefs, demographics and values. British Food Journa, 107(11), 855-869.
McDaniel, S. W., & Rylander, D. H. (1993). Strategic green marketing. 10(3). Journal of consumer marketing,, 10(3), 4-10, 4.
Mcintosh, A. (1991). The impact of environmental issues on marketing and politics in the 1990s. Journal of the Market Research Society, 33(3), 205-217.
Migliore. G. Thrassou, A. Crescimanno, M. Schifani, G and Galati, A. (2020). Factors affecting consumer preferences for “natural wine”. Br. Food, 122(08), 2463-2479.
Moisandr, J. (2007). Motivational complexity of green consumerism. International Journal of Consumer Studies, 31(4), 404-409.
Nimse, P. Vijayan,A. Kumar, A. Varadarajan, C. (2007). A review of green product databases. Environmental Progress. Environmental Progress, 26(2), 131-137.
Nourthbourne, C. (2003). Look to the Land. 5th Lord.
Parsoya, A. K. (2021). Awareness of Green Marketing and Its Influence on Buying Behavior of Consumers Research review. International Journal of Multidisciplinary., 6(2), 37-39.
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. opportunities. Journal of Business Research,, 64(12), 1311-1319.,1311.
Pride & Ferrell. (1993). Marketing: Study Guide. Houghton Mifflin School; 8th edition.
Santana, I. A. (2021). Marketing Verde E A Sustentabilidade: Reciclagem E Substituição De Embalagens Plásticas. Revista Científica Multidisciplinar Núcleo do Conhecimento., 15(4), 151-160.
Stanton, W. &. Ftrell, C. (1987). Marketing. NewYork,, USA: McGraw-Hill, Inc.
statista. (2022a, February). Retrieved from https://www.statista.com/statistics/262347/worldwide-spending-on-organic-products-by-country/
statista. (2022b, June). Retrieved from https://www.statista.com/statistics/869052/global-organic-food-and-beverage-market-value/
Storstad, O and Bjorkhaug, H. (2003). Foundations of production and consumption of organic food in Norway: Common attitudes among farmers and consumers. Agriculture and Human Values, 20, 151-163.
Talwar, S. Jabeen, f. Tandon, A. Sakashita,M. and Dhir, A. (2021). What drives the willingness to purchase and stated buying behavior toward organic food? A Stimulus–Organism–Behavior–Consequence (SOBC) perspective. Journal of Cleaner Production.
Van doorn. J & Verhoef. PC. (2011). Willingness to pay for organic products: Differences between virtue and vice foods. International Journal of Research in Marketing, 28(3), 167-180.
Wahyudi, K. (2016, October). THE EFFECT OF SERVICE RECOVERY JUSTICE PERCEIVED SATISFACTION AND IMPACT ON RELATIONSHIP QUALITY, AND PURCHASE INTENTION AT PT INDOTRUCK UTAMA AS ONE OF VOLVO TRUCKS INDONESIA’S DEALER. Business and Entrepreneurial Review., 16(1), 63-102.
Zaigham, M. (2021). Industry Use Cases on Block chain Technology Applications in IoT and the Financial Secto. USA: IGI Global.
Published
2023-03-20
How to Cite
Boukhedimi, C., Ahmed, A., Ataş, M. and Barbakadze, T. (2023) “Analysis of impact of demographic factors on the consumption of organic foods in green marketing perspective: an international survey-based study”, Management and Entrepreneurship: Trends of Development, 1(23), pp. 71-83. doi: https://doi.org/10.26661/2522-1566/2023-1/23-07.
Section
Marketing
