Analysis of impact of demographic factors on the consumption of organic foods in green marketing perspective: an international survey-based study
This paper aims to identify the factors which affect the consumption of organic foods such as natural milk and olive oil on an international scale. It should be mentioned that the factors examined are gender, age, nationality, educational level, and occupation of consumers. The study was explored through an online survey between January-November 2022 among 155 respondents from 14 countries; most of them are from Turkey, Algeria, Pakistan, Georgia, and India. Then, the results were analysed through SPSS software V26. As results, the independence between the consumption of organic food and the demographics variables is confirmed. It means that all corposants of each variable are related to the consumption of organic product. Indeed, the limit of this study is in the number of sampled population (155), besides, some countries such as Libya, France, Mali; Italy; and Ethiopia are represented by one participant for each country. Consequently, the result obtained can’t be generatedd all worldwide. The same observation for some occupations (Judge, Nurse, Pharmacist and dentist), are not fully sufficient to be analysed further.
JEL classification: M30, M31
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