Communication as an effective instrument of providing “GOOD GOVERNANCE”
Purpose. The current socio-economic situation actualizes the need to study and optimize the communication process of public administration. The subject of the research are theoretical and applied aspects of the organization, regulation and control of public communication in terms of good governance.
The aim is to determine the content, objectives, principles of communication in public administration as an effective means of forming and reproducing power-administrative relations and institutions of a democratic society.
Research limitations/implications. Using the methods of philosophical and general scientific levels in their complementarity it was analyzed the significance of modern information and communication technologies to provide innovation in the activities of public administration authorities.
Originality/value. The scientific importance of the work consists in describing the challenges associated with the implementation of the tasks to provide permanent channels of communication between government and society; in verifying the role of the media as both a communication channel and an active participant in the process of public administration reforming; in substantiating the principles of the interaction between public sector and the media.
As a conclusion it was affirmed the necessity to develop the state strategic communications program on the basis of an integrated approach, taking into account the importance of communications for optimal public administration providing. The problems of the implementation and practical recommendations regarding the communication between state and society were identified
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