Digitalization in increasing SMEs productivity in the post COVID-19 pandemic period

Keywords: SMEs, COVID-19, digitalization.


The COVID-19 pandemic caused the global upheaval which resulted in the economic growth to be stunted and had a negative impact on the sustainability of SMEs. The panic occurred causing uncontrolled spending in order to promote the recovery. This study aims to examine the post COVID-19 pandemic opportunities for SMEs by utilizing digitization. With the use of SMEs digitalization, it is easy to attract and retain potential customers, ameliorate communication, save costs, and improve relationships with business partners. The author considers digitization as a smart solution to increase SMEs productivity.

JEL Classification: M11, M20.


Ali, Z., Gongbing, B. and Mehreen, A. (2018), “Does supply chain finance improve SMEs performance? The moderating role of trade digitization”, Business Process Management Journal, 26(1), pp.150-167. Available at:

Arnold, C., Kiel, D. and Voigt, K.-I. (2019), “How the Industrial Internet of Things Changes Business Models in Different Manufacturing Industries”, Series on Technology Management, pp.139-168. Available at:

Autio, E., Nambisan, S., Thomas, L. D. W. and Wright, M. (2018), “Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems”, Strategic Entrepreneurship Journal, 12(1), pp.72-95. Available at:

Bharadwaj, A., Sawy, O. A. El, Pavlou, P. A. and Venkatraman, N. (2013), “Digital Business Strategy: Toward a Next Generation of Insights”, MIS Quarterly, 37(2), pp.471-482. Available at:

Caniato, F., Gelsomino, L.M., Perego, A. and Ronchi, S. (2016), “Does finance solve the supply chain financing problem?”, Supply Chain Management: An International Journal, 21(5), pp.534-549. Available at:

Crescenzi, R., Nathan, M. and Rodríguez-Pose, A. (2016), “Do inventors talk to strangers? On proximity and collaborative knowledge creation”, Research Policy, 45(1), pp.177-194. Available at:

Crupi, A., Del Sarto, N., Di Minin, A., Gregori, G. L., Lepore, D., Marinelli, L. and Spigarelli, F. (2020), “The digital transformation of SMEs – a new knowledge broker called the digital innovation hub”, Journal of Knowledge Management, 24(6), pp.1263-1288. Available at:

Fairchild, A. (2005), “Intelligent matching: integrating efficiencies in the financial supply chain”, Supply Chain Management: An International Journal, 10(4), pp.244–248. Available at:

Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M. (2013), Embracing Digital Technology: A New Strategic Imperative, Massachusetts Institute of Technology. Available at: (Accessed 20 March 2021).

Garzoni, A., De Turi, I., Secundo, G. and Del Vecchio, P. (2020), “Fostering digital transformation of SMEs: a four levels approach”, Management Decision, 58(8), pp.1543-1562. Available at:

Gavrila Gavrila, S. and de Lucas Ancillo, A. (2021), “Spanish SMEs’ digitalization enablers: E-Receipt applications to the offline retail market”, Technological Forecasting and Social Change, 162, p.120381. Available at:

Herman (2020), “2,322 Cooperatives and 185,184 MSMEs Affected by Covid-19”, Beritasatu. (Accessed 20 March 2021), (in Indonesian).

Indonesian Economic and Business Data Center (2021). Available at: (Accessed 20 March 2021), (in Indonesian).

Jin Zhang, J., Lichtenstein, Y. and Gander, J. (2015), “Designing scalable digital business models”, Business Models and Modelling, pp.241-277. Available at:

Khalique, M., Bontis, N., Bin Shaari, J. A. N., Yaacob, M. R. and Ngah, R. (2018), “Intellectual capital and organisational performance in Malaysian knowledge-intensive SMEs”, International Journal of Learning and Intellectual Capital, 15(1), pp.20-36. Available at:

Kumar, R., Singh, R. K. and Dwivedi, Y. K. (2020), “Application of industry 4.0 technologies in SMEs for ethical and sustainable operations: Analysis of challenges”, Journal of Cleaner Production, 275, 124063. Available at:

Lamberton, C. P. and Rose, R. L. (2012), “When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems”, Journal of Marketing, 76(4), pp.109-125. Available at:

Lawal, A.A. and Akingbade, W.A. (2018), “Diversity Management and Organizational Performance: Evidence from Nigerian Small and Medium Enterprises”, Journal of Knowledge Globalization, 10(1), pp. 1-25. Available at: (Accessed 20 March 2021).

Lee, Y. Y., Falahat, M. and Sia, B. K. (2020), “Drivers of digital adoption: a multiple case analysis among low and high-tech industries in Malaysia”. Asia-Pacific Journal of Business Administration, 13(1), pp.80-97. Available at:

Lorenz, R., Benninghaus, C., Friedli, T. and Netland, T. H. (2020), “Digitization of manufacturing: the role of external search”, International Journal of Operations & Production Management, 40(7/8), pp.1129-1152. Available at:

Maiti, M. and Kayal, P. (2017), “Digitization: Its Impact on Economic Development & Trade”, Asian Economic and Financial Review, 7(6), pp.541-549. Available at:

Matarazzo, M., Penco, L., Profumo, G. and Quaglia, R. (2021), “Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective”, Journal of Business Research, 123, pp.642-656. Available at:

Nambisan, S., Wright, M. and Feldman, M. (2019), “The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes”, Research Policy, 48(8), 103773. Available at:

Oliveira, L., Fleury, A. and Fleury, M. T. (2021), “Digital power: Value chain upgrading in an age of digitization”, International Business Review, 101850. Available at:

Parker, G. G., Van Alstyne, M. W. and Choudary, S. P. (2020), “Platform revolution: How networked markets are transforming the economy and how to make them work for you”, Studia Medioznawcze, 1, pp.139-144. Available at:

Perego, A. and Salgaro, A. (2010), “Assessing the benefits of B2B trade cycle integration: a model in the home appliances industry”, Benchmarking: An International Journal, 17(4), pp.616-631. Available at:

Schuh, G., Anderl, R., Gausemeier, J., Hompel, M. and Wahlster, W. (2017), Industrie 4.0 Maturity Index – Managing the Digital Transformation of Companies. Acatech STUDY. Available at: (Accessed 20 March 2021).

Steenkamp, J.-B.E.M. (2020), “Global Brand Building and Management in the Digital Age”, Journal of International Marketing, 28(1), pp.13-27. Available at:

Svadberg, S., Holand, A. and Breunig, K. J. (2019), “Beyond the Hype: A Bibliometric Analysis Deconstructing Research on Digitalization”, Technology Innovation Management Review, 9(10), pp.38-50. Available at:

Taiminen, H.M. and Karjaluoto, H. (2015), “The usage of digital marketing channels in SMEs”, Journal of Small Business and Enterprise Development, 22(4), pp.633-651. Available at:
How to Cite
Kala’lembang, A. (2021) “Digitalization in increasing SMEs productivity in the post COVID-19 pandemic period”, Management and Entrepreneurship: Trends of Development, 2(16), pp. 101-110. doi:
Entrepreneurship, Trade and Exchange Activities