Strategic policies & business models for artificial intelligence-based digital printing startup in Indonesia
This study is aimed to examine based on industrial competition analysis, functional business analysis, Lean Canvas Model and Blue Ocean Strategy and the feasibility of investing in the formation of digital-based reality Start-upper printing at AIGOO.ID. The method used is descriptive qualitative and explanatory methods, namely the Mix method which is the observation and interviewing, coding, and triangulation. The results of STP's research that lead to positive and sustainable market trends can be seen from the Augmented Reality-based digital printing business plan has a good opportunity. It is derived from sharing with competitors who are already successful like their predecessors and so are the results of the marketing mix design made with reference to the 7P + 1 marketing mix. The basis for achieving consistency in public services is an effort to maximize the application of standard operating procedures in every aspect of the production process. In the financial sector, companies prepare financial technology software in the future and try to solve human errors.
JEL Classification: M21, L84
Asosiasi Penyelenggara Jasa Internet Indonesia (2017), Infografis layanan yang di akses pengguna internet di Indonesia, APJII. Available at: https://www.apjii.or.id/ (Accessed 20 August 2020), (in Indonesian).
Asosiasi Penyelenggara Jasa Internet Indonesia (2017), Stsatistik Pengguna.Internet di Indonesia, APJII. Available at: https://www.apjii.or.id/ (Accessed 20 August 2020), (in Indonesian).
Bachri, B. S. (2010), “Meyakinkan Validitas Data Melalui Triangulasi Pada Penelitian Kualitatif”, Jurnal Teknologi Pendidikan 10 (1), pp. 46-62, (in Indonesian).
Indrawan, R. and Yaniawati, P. (2014), Metodologi Penelitian : Kuantitatif, Kualitatif, dan Campuran untuk Manajemen, Pembangunan, dan Pendidikan, Bandung: PT, Refika Aditama, (in Indonesian).
Megginson, L. C., Byrd, M. J. and Megginson, W. L. (2003), Small business management: An entrepreneur’s guidebook. 4th ed., New York: McGraw Hill Companies.
Porter, M. (1990), “Competitive Advantage of Nations”, Competitive Intelligence Review, 1(1), p.14. Available at: https://doi.org/10.1002/cir.3880010112
Porter, M. E. and Leo, J. (1982), “Competitive strategy: Techniques for analysing industries and competitors”, Industrial Marketing Management, 11(4), pp.318-319. https://doi.org/10.1016/0019-8501(82)90025-6
Pratomo, Y. (2010), “Utilization of Human Virtual Intelligence Framework in Managing Technopreneur Knowledge”, Jurnal Generic, 5(1), pp.31-34. Available at: http://journal.portalgaruda.org/index.php/generic/article/view/113 (Accessed 25 August 2020).
Rangkuti, F. (2016), Analisis SWOT Balance Scorecard, Jakarta: PT Gramedia Pustaka Utama.
Sugiyono (2007), Metode Penelitian Kuantitatif Kualitatif dan RandD, Bandung: Alfabeta, (in Indonesian).
Sugiyono (2014), Metode Penelitian Bisnis, Bandung: Alfabeta, (in Indonesian).
Young, J. C. (2015), “Marketing Communication Menggunakan Augmented Reality pada Mobile Platform”, Ultimatics : Jurnal Teknik Informatika, 7(1). Available at: https://doi.org/10.31937/ti.v7i1.344 (in Indonesian).