Strategic policies & business models for artificial intelligence-based digital printing startup in Indonesia

Keywords: start-up companies, augmented reality, business, strategy, digital printing


This study is aimed to examine based on industrial competition analysis, functional business analysis, Lean Canvas Model and Blue Ocean Strategy and the feasibility of investing in the formation of digital-based reality Start-upper printing at AIGOO.ID. The method used is descriptive qualitative and explanatory methods, namely the Mix method which is the observation and interviewing, coding, and triangulation. The results of STP's research that lead to positive and sustainable market trends can be seen from the Augmented Reality-based digital printing business plan has a good opportunity. It is derived from sharing with competitors who are already successful like their predecessors and so are the results of the marketing mix design made with reference to the 7P + 1 marketing mix. The basis for achieving consistency in public services is an effort to maximize the application of standard operating procedures in every aspect of the production process. In the financial sector, companies prepare financial technology software in the future and try to solve human errors.

JEL Classification: M21, L84

Author Biography

Iendy Zelviean Adhari, Universitas Padjadjaran, Indonesia

Faculty of Economics and Business


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How to Cite
Adhari, I. (2020) “Strategic policies & business models for artificial intelligence-based digital printing startup in Indonesia”, Management and Entrepreneurship: Trends of Development, 4(14), pp. 78-101. doi: