Implementation of the Public Relations Program of the Ministry of Energy and Mineral Resources (ESDM) in publishing information through Instagram
The government as a public institution and citizens should have good relationship, where the government must know the citizens, starting from what the citizens need to what the citizens want. This analysis focuses on the publication activities of the Ministry of Energy and Mineral Resources (KESDM) carried out by the Communication Bureau of Public Information Services and Cooperation in publishing the Public Relations program of the Ministry of Energy and Mineral Resources through Instagram media. It describes how the work and its stages have been carried out, whether communication which is executed was successfully or not. The approach used in this study is qualitative with the usage of New Media theory. The results of this study indicate that communication has an important role in disseminating information, especially in the Ministry of Energy and Mineral Resources (KESDM) and the performance of the Communication Bureau of Public Information Services and Cooperation is carried out on a high professional level. The results of this study can be confirmed by followers of Instagram @KESDM who provided feedback or responses to information uploaded via Instagram @KESDM in the form of comments, likes and increased followers and participation in the @KESDM Instagram account. The findings of this study present and discuss the Public Relations Program of the Ministry of Energy and Mineral Resources.
JEL Classification: D83, D80, H70
Bungin, M. B. (2008), Penelitian Kualitatif, Jakarta: Kencana Prenada Media Group, (in Indonesian).
Endraswara. (2006), Metode, Teori, Teknik, Penelitian Kebudayaan: Ideologi, Epistemologi dan Aplikasi, Yogyakarta: Pustaka Widyatama, (in Indonesian).
Fajrianti, P. and Sastika, W. (2018), Analisis Penerapan Promosi Social Event Melalui Social Media Instagram Hotel Mercure Bandung City Centre Kota Bandung Tahun 2018, E-Proceeding of Applied Science, Vol 4 No.3, December 2018, available at: https://libraryeproceeding.telkomuniversity.ac.id/index.php/appliedscience/article/view/7090 , (Accessed 20 August 2020), (in Indonesian).
Kementerian ESDM (2019), Profil Instagram KESDM, available at: https://www.instagram.com/kesdm/ (Accessed 20 August 2020)
Kementerian Pertanian (2019), Profil Instagram, available at: https://www.instagram.com/kementerianpertanian/ (Accessed 20 August 2020)
Margaretha, L. and Sunarya, D. M. (2017), “INSTAGRAM SEBAGAI MEDIA SOSIALISASI 9 PROGRAM UNGGULAN PEMERINTAH (Studi Kasus pada Bagian Hubungan Masyarakat Kementrian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia pada Instagram @kemenkopUKM)”, Communication. DOI: https://doi.org/10.36080/comm.v8i2.637
Mayfield, A. (2008), What is Social Media? An eBook from iCrossing, available at: https://www.icrossing.com/uk/sites/default/files_uk/insight_pdf_files/What%20is%20
Social%20Media_iCrossing_ebook.pdf (Accessed 15 August 2020)
Moleong, L. J. (2016), Metodelogi Penelitian Kualitatif, Bandung: Rosda Karya, (in Indonesian).
Nasrullah, R. (2015), Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi, Bandung: Simbiosa Rekatama Media, (in Indonesian).
Prastya, N. M. (2011), “KOMUNIKASI KRISIS DI ERA NEW MEDIA DAN SOCIAL MEDIA“, Jurnal Komunikasi. DOI: https://doi.org/10.20885/komunikasi.vol6.iss1.art1
Simarmata, S. (2014), “Media Baru, Ruang Publik Baru, Dan Transformasi Komunikasi Politik Di Indonesia”, InterAct-Journal on Communication, Vol. 3, No. 2, pp. 18-36, (in Indonesian).
Sparks, C. (2010), The Internet and the Global Public Sphere, in Mediated Politics. DOI: https://doi.org/10.1017/cbo9780511613852.005
Sugiyono (2009), Metode Penelitian Kuantitatif, Kualitatif dan R&D, Bandung: Alfabeta, (in Indonesian).
Sugiyono (2012), Quantitative Research Methods, Qualitative and R & D, Alfabeta. DOI: https://doi.org/10.1017/CBO9781107415324.004
Sukmadinata (2006), Metode Penelitian Pendidikan, Bandung: Remaja Rosdakarya, (in Indonesian).
Syafitri, F. M. and Anisa, R. (2019), “Instagram @Bkkbnjawabarat Sebagai Media Komunikasi Publik“, Jurnal Lingkar Studi Komunikasi, 5(2), pp. 84-90. DOI: https://doi.org/10.25124/liski.v5i2.1626 (in Indonesian).
Watie, E. D. S. (2016), “Komunikasi dan Media Sosial (Communications and Social Media)”, Jurnal The Messenger. DOI: https://doi.org/10.26623/themessenger.v3i2.270 (in Indonesian).