The implication of lean process Industry 4.0 on service company: motivation on marketer productivity enhancement


Keywords: industry 4.0, motivation, rewards, promotion, people development, performance, productivity performance

Abstract

Industry 4.0 is known as a continuous industrial revolution which has made rapid development through optimization processes supported by technological innovations since the end of the 1970’s. It has made the manufacturing industry become more productive with efficient operational costs through continuous technology information applications supported by the communication systems of futuristic technology. However, obstacles were often found in the early phases of the implementations, such as the low number of acquired accounts and average balances of new acquired customers in the months measured by marketers’ productivity in field. One of the factors that influenced the employee productivity level was motivation. Motivation is considered as a power that forces employees to reach specific goals and targets in organizations. This study aimed to determine the factors that influence working motivation in the financial service sector industry based on mobile banking applications. It also sought to find how far motivation influences employees’ working performance. A regression analysis approach was applied as method to find the effect of employee’s motivation on working performance by adding other variables. Then, the variable was analyzed whether it had a positive and significant correlation with the performance productivity variable. The result showed that there was a significant and positive correlation between motivation and marketers’ performance productivity. The other two variables gave a different response. Therefore, it can be concluded that industry differentiation on product, working pattern, and employee’s background were affecting the suitability result between employee’s motivation and produced performance level.

JEL Classification: L1, M1, M21.

Author Biographies

Dhayawardhana Adhie, BINUS Business School, Bina Nusantara University, Jakarta, Indonesia

Master Management Blended Learning Program, BINUS Business School, Bina Nusantara University, Jakarta, Indonesia

Jemy Wicaksono, BINUS Business School, Bina Nusantara University, Jakarta, Indonesia

Master Management Blended Learning Program, BINUS Business School, Bina Nusantara University, Jakarta, Indonesia

Ahmad Syamil, BINUS Business School, Bina Nusantara University, Jakarta, Indonesia

PhD, Lecturer – BINUS Business School, International Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia

References

Ahmad, M. B., Wasay, E. and Jhandir, S. U. (2012), “Impact of Employee Motivation on Customer Satisfaction: Study of Airline Industry in Pakistan”, Interdisciplinary Journal of Contemporary Research in Business, Vol. 4, Issue 6, pp. 531-539, available at: https://ssrn.com/abstract=2183591 (Accessed 25 August 2019).

Alwan, L. C. (2000), Statistical Process Analysis, McGraw-Hill.

Asim, M. (2013), “Impact of Motivation on Employee Performance with effect of training: Specific to Education Sector of Pakistan”, International Journal of Scientific and Research Publications, Vol. 3, Issue 9, pp. 1-9, available at: http://www.ijsrp.org/research-paper-0913/ijsrp-p21120.pdf (Accessed 25 August 2019).

Barber, A. E., Dunham, R. B. and Formisano, R. A. (1992), “The impact of flexible benefits on employee satisfaction: a field study”, Personnel Psychology, Vol. 45, Issue 1, pp.55-74, available at: http://dx.doi.org/10.1111/j.1744-6570.1992.tb00844.x (Accessed 25 August 2019), DOI: 10.1111/j.1744-6570.1992.tb00844.x

Bassett-Jones, N. and Lloyd, G. C. (2005), “Does Herzberg's motivation theory have staying power?”, Journal of management development, Vol. 24, Issue 10, pp. 929-943, available at: https://doi.org/10.1108/02621710510627064 (Accessed 25 August 2019), DOI: 10.1108/02621710510627064.

Chen, Y. and Lou, H. (2002), “Toward an Understanding of the Behavioral Intention to Use a Groupware Application”, Journal of Organizational and End User Computing, Vol. 14, Issue 4, pp.1-16, available at: http://dx.doi.org/10.4018/joeuc.2002100101 (Accessed 25 August 2019), DOI: 10.4018/joeuc.2002100101.

Posselt, T. (2002), Frey, Bruno/Osterloh, Margit Frey and Swiss Association for Organization and Management (ed.) (2002), Successful Management by Motivation – Balancing Intrinsic and Extrinsic Incentives, Springer-Verlag, Berlin u.a., Schmalenbach Business Review, Vol. 55, Issue 4, pp.342-343, available at: http://dx.doi.org/10.1007/bf03396682 (Accessed 25 August 2019) DOI: 10.1007/bf03396682.

Ganta, V. C. (2014), “Motivation in the workplace to improve the employee performance”, International Journal of Engineering Technology, Management and Applied Sciences, Vol. 2, Issue 6.

Ghaffari, S., Shah, I., Burgoyne, J., Nazri, M. and Salleh, J. (2017), "The Influence of Motivation on Job Performance: A Case Study at Universiti Teknologi Malaysia", Aust. J. Basic & Appl. Sci, Vol. 11, Issue 4, pp. 92-99.

Hair, J. F., Black, W. C., Babin B. J. and Anderson, R. E. (2014), Multivariate Data Analysis, 7th edition, Pearson.

Joseph, O. B. (2015), “The Effect Of Employees’ Motivation On Organizational Performance”, Journal of Public Administration and Policy Research, Vol. 7, Issue 4, pp. 62-75, available at: https://doi.org/10.5897/jpapr2014.0300 (Accessed 26 August 2019), DOI: 10.5897/jpapr2014.0300.

Kaydos, W. (1999), Operational Performance Measurement – Increasing Total Productivity, St.Lucie Press, CRC Press LLC.

Lehnert, M., Linhart, A. and Röglinger, M. (2016), "Value-based process project portfolio management: integrated planning of BPM capability development and process improvement”, Business Research, Vol. 9, Issue 2, pp. 377-419, available at:https://doi.org/10.1007/s40685-016-0036-5 (Accessed 26 August 2019), DOI: 10.1007/s40685-016-0036-5.

Olusadum, N. J. and Anulika, N. J. (2018), “Impact of Motivation on Employee Performance: A Study of Alvan Ikoku Federal College of Eduaction”, Journal of Management and Strategy, Vol. 9, Isuue 1, pp. 53-65, available at: https://doi.org/10.5430/jms.v9n1p53 (Accessed 26 August 2019), DOI: 10.5430/jms.v9n1p53.

Junior, P., Alves, M. J. and Mendes, J. V. (2017), “Operational practices of lean manufacturing: Potentiating environmental improvements”, Journal of Industrial Engineering and Management (JIEM), Vol. 10, Issue 4, pp. 550-580, available at: https://doi.org/10.3926/jiem.2268 (Accessed 27 August 2019), DOI: 10.3926/jiem.2268.

Robescu, O. and Iancu, A. G. (2016), “The Effects of Motivation on Employees Performance in Organizations”, Valahian Journal of Economic Studies, Vol. 7, Issue 2, pp.49-56, available at: https://doi.org/10.1515/vjes-2016-0006 (Accessed 27 August 2019), DOI: 10.1515/vjes-2016-0006.

Rowden, R. W. and Conine Jr., C. T. (2005), “The impact of workplace learning on job satisfaction in small US commercial banks”, Journal of workplace Learning, Vol. 17, Issue 4, pp. 215-230, available at: https://doi.org/10.1108/13665620510597176 (Accessed 27 August 2019), DOI: 10.1108/13665620510597176.

Sanders, A., Elangeswaran, C. and Wulfsberg, J. P. (2016), “Industry 4.0 implies lean manufacturing: Research activities in industry 4.0 function as enablers for lean manufacturing”, Journal of Industrial Engineering and Management (JIEM), Vol. 9, Issue 3, pp. 811-833, available at: http://dx.doi.org/10.3926/jiem.1940 (Accessed 27 August 2019), DOI: 10.3926/jiem.1940.

Schroeder, R. G. (2008), Operations Management, Contemporary Concept and Cases, McGraw-Hill.

Sekaran, U. and Bougie, R. (2017), Research Methods for Business, 7th edition, Wiley.

Shahzadi, I., Javed, A., Pirzada, S. S., Nasreen, S. and Khanam, F. (2014), “Impact of employee motivation on employee performance. European Journal of Business and Management”, Vol. 6, Issue 23, pp. 159-166.

Tsai, P. C. F., Yen, Y. F., Huang, L. C. and Huang, C. (2007), “A study on motivating employees’ learning commitment in the post-downsizing era: Job satisfaction perspective”, Journal of World Business, Vol. 42, Issue 2, pp. 157-169, available at: https://doi.org/10.1016/j.jwb.2007.02.002 (Accessed 28 August 2019), DOI: 10.1016/j.jwb.2007.02.002.

Wang, L., Herve, D. B. G. and Shen, Y. (2012), “Continuous process improvement in banking sector and a model design for performance enhancement”, International Journal of Business and Management, Vol. 7, Issue 2, available at: https://doi.org/10.5539/ijbm.v7n2p130 (Accessed 28 August 2019), DOI: 10.5539/ijbm.v7n2p130.
Published
2019-10-10
How to Cite
Adhie, D., Wicaksono, J., & Syamil, A. (2019). The implication of lean process Industry 4.0 on service company: motivation on marketer productivity enhancement. Management and Entrepreneurship: Trends of Development, 3(09), 8-20. https://doi.org/https://doi.org/10.26661/2522-1566/2019-3/09-01