Efficient manager: creative dimension

Keywords: еfficient management, creative manager, creativity, innovation, organization


Creativity is a foundational aspect of human society. Management as specific sphere of human activity is sure to imply creativity on the one hand – to develop certain management decisions, on the other – to encourage personnel to the necessary in the top management’s opinion actions. Such involvement requires from the organization’s qualified management constant appeal to the creativity that may be considered intrinsic of each employee at least at the intuitive level. The purpose of this article is to analyze the problem of creative potential of the organization and identify the attributes of the creative manager. The specific paper objectives are: to review most important approaches to the conceptualization of the notion of creativity; to refine and extend the creative nature of management. To substantiate the theoretical positions and reasoning of the conclusions general scientific methods are used, including system, abstract-logical approach, as well as methods of formalization, analysis and synthesis of information, comparative analysis and expert assessments, graphical visualization of factual information. The study contributes to a broader understanding of the organizational creativity as the efficient management imperative. The object of the research is the creative attributes of efficient manager. The subject of the study is the organizational and economic relations arising in the process of managing intellectual and creative resources in business organizations. The studies focus on mapping the understandings of theoretical and conceptual aspects of creativity in management as conceived by various theorists and practitioners. Proceeding from the critical synthesis of the creative management discourses it is attempted to provide an outline of the attributes relevant in seeking the main competencies of the creative manager.The phenomenon problematizing makes it possible to identify the groups of competences of the creative manager as practical contribution.

JEL Classification: M12, M54, O15


Author Biographies

Iryna Shavkun, Zaporizhzhia National University, Ukraine

Doctor of Philosophy, Professor, Dean of the Faculty of Management, Zaporizhzhia National University, Zaporizhzhia, Ukraine

Yana Dybchinska, Zaporizhzhia National University, Ukraine

PhD in Philology, associate professor, Head of the Chair of Business Communication, Zaporizhzhia National University, Zaporizhzhia, Ukraine


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How to Cite
Shavkun, I., & Dybchinska, Y. (2019). Efficient manager: creative dimension. Management And Entrepreneurship: Trends Of Development, (2 (08), 47-59. Retrieved from https://management-journal.org.ua/index.php/journal/article/view/114