Management and Entrepreneurship: Trends of Development

Analysis of ecological tourism in the European union: strategic guidelines for development

Daria Mamotenko — 2025-10-20

The purpose of the article is to identify the key factors that determine the dynamics of ecotourism development in the European Union and to define strategic guidelines for the formation of an effective regional policy in this area. The methodological basis of the study is formed by general scientific and special methods of economic theory, in particular, statistical and information reports of the EU, IMARC Group and Booking.com on sustainable travel and ecotourism. Research results: The identified behavioural changes after COVID-19, regional and demographic differences in tourist preferences, as well as the level of information availability, allowed us to formulate strategic guidelines for the development of ecotourism in the EU. Factor analysis has confirmed that the success of ecotourism is significantly influenced by such factors as the availability of financial support, digitalisation of tourism services, certification of services, infrastructure accessibility and the level of environmental awareness. The proposed strategic guidelines can enhance the effectiveness of sustainable tourism policy through support for local businesses, personalised communication campaigns, and increased transparency of environmental standards. The results of the study can be used to develop regional roadmaps for ecotourism development, optimise the use of European programmes (Interreg, LIFE, Horizon Europe, ERDF), and intensify cluster development in the tourism sector. For Ukraine, which has suffered significant losses in ecotourism due to the war, the study provides a methodological basis for assessing the potential of regions, identifying priorities for post-war recovery and integration into the EU green space. The application of the factor approach will ensure the validity of management decisions in the field of sustainable tourism.

JEL Classification: Q 1, Q 26, L 83, R 58.

Models of financial provision of innovative education in Ukraine: realities and prospects of training competitive specialists

Nataliia Holovach — 2025-10-20

The article is devoted to the analysis of modern financial and economic mechanisms for supporting innovative education in Ukraine and the identification of the main problems that hinder the effective use of resources in the training of competitive specialists. The purpose of the study is to identify ways to optimize the financing of innovative educational programs and to develop practical recommendations for improving the efficiency of financial resource utilization in higher education institutions.

The article examines the main models of financing innovative education, including state subsidies, grant programs, public-private partnerships, and international initiatives, as well as analyzes the impact of digitalization of educational processes and the implementation of innovative learning technologies on cost optimization and resource efficiency. The strengths and weaknesses of national financial support mechanisms have been identified, along with key risks associated with unstable funding, insufficient autonomy of educational institutions, limited access to investments, and low levels of integration of international experience.

The methodological basis of the study is the analysis of modern models of financing innovative education, a comparative analysis of international experience, and an assessment of the effectiveness of financial resource use in the context of digitalization of educational processes.

The author proposes a number of practical measures to improve the financial support of innovative education, including the expansion of funding sources, development of public-private partnerships, digitalization of financial processes, stimulation of innovative activities among teachers and students, and adaptation of international experience to national conditions. From a practical perspective (practical view), the implementation of these measures allows the creation of an effective, transparent, and flexible system of financial support for innovative education, which contributes to improving the quality of the educational process and preparing competitive specialists capable of working efficiently in the modern labor market and digital economy.

JEL Classification: I22, I25.

Board gender diversity and firm performance nexus: a literature review of recent research from Nigeria

Uzoma Heman Ononye — 2025-10-20

This study aimed to review recent empirical research on the relationship between board gender diversity (BGD) and firm performance, with a specific focus on the Nigerian context. The study employed a literature review based on 24 empirical studies. The peer-reviewed articles were searched and extracted from the Google Scholar and African Journals Online databases. The study meticulously analysed the 24 articles to provide an overview of the current relationship between BGD and firm performance. The articles included in this review were peer-reviewed empirical papers with a focus on Nigeria, published not earlier than 2020. The review indicated that a majority of the articles supported the significant and positive effect of BGD on firm financial performance. Our results demonstrate the considerable attention paid to financial performance compared to other performance aspects. However, literature emphasized the importance of BGD for furthering social and environmental performance. Therefore, BGD contributes to different firm performance parameters. The review also highlighted that the empirical evidence of the relationship is fragmented, yet studies have not fully articulated the contextual influences by identifying mediators and moderators. In this regard, research has not evolved substantially beyond the simple linear relationship, which limits the ability to develop and internalize best practices with wide acceptance and application. A linear research focus contributes to the uncertainty about the performance benefits of BGD, providing limited insights for the Nigerian firms. To make progress in research, future studies should be informed by the need to enhance our understanding of how BGD affects firm performance and whether it plays other contextual roles that impact firm performance. This is the first study to review recent empirical research on BGD and firm performance in Nigeria, thereby enhancing our current understanding by integrating the findings of various studies.

JEL Classification: M10, M140, L250

System of modern business communication as a subject of research

Iryna Shavkun — 2025-10-20

The purpose of this study is a comprehensive analysis of business communication as an integrated system, identifying the key stages in the evolution of its strategies, as well as analyzing modern challenges caused by digital, social and institutional transformations in order to determine the directions for further development of effective communication practices in the business environment.

Research objectives are: to reveal the theoretical foundations of business communication as a systemic phenomenon, to identify its structural elements and principles of operation; to analyze the stages of evolution of business communication strategies in the context of historical, technological and social changes.; to characterize the modern challenges that organizations face when building effective communication systems (including digitalization, information overload, audience fragmentation, growing importance of reputational capital etc.).

The comprehensive and systemic approaches allows to deeply investigate modern business communication as a system, with particular attention to strategy development and emerging challenges.

The main attention is paid to the analysis of the evolution of business communication strategies, the transformation of tools and the problems of the communication process in organizations operating in an information-saturated environment.

The results can be useful for specialists in corporate communications, PR and strategic management in developing and adapting communication strategies taking into account new challenges ‒ digitalization, audience fragmentation, the growing importance of reputational capital and crisis preparedness.

JEL Classification: L 14, D83, M1, M 12, B4

Management during the war period in the context of social resilience and sustainable development of communities in Zaporizhzhia region

Dmytro Arabadzhyiev — 2025-10-20

The article examines management during wartime as a strategically important tool for ensuring social resilience and sustainable development of communities, using Zaporizhzhia region as a case study. The relevance of the topic is determined by the unprecedented challenges caused by the full-scale invasion, manifested in the destruction of infrastructure, mass population displacement, humanitarian crises, and the transformation of the local self-government system. Under conditions of high uncertainty and constant threats, communities are forced to implement crisis and flexible management models that combine early recovery and anti-crisis measures with a focus on long-term reconstruction and development.

The purpose of the study is to substantiate the role of management in shaping the resilience of communities in Zaporizhzhia region, to analyze practices of early recovery, crisis management, and integration of internally displaced persons, as well as to identify prospects for sustainable development of the region in the post-war period. To achieve this goal, a set of methods was applied: analysis of official reports and scholarly sources to determine key management problems; a systemic approach to reveal the interconnection between management decisions, socio-economic processes, and the level of community resilience; comparative analysis methods to assess the effectiveness of management models and identify best practices.

The study concludes that effective governance in wartime is based on flexibility, recognition and consideration of cascading risks under strategic uncertainty, the ability to adapt quickly to changes, and maintaining a balance between urgent population needs and long-term recovery prospects. The key factors of community resilience are identified as: adaptability, social cohesion, digitalization of management processes, involvement of civil society, support for internally displaced persons, coordination with international organizations, and the development of post-war recovery strategies. The practical significance of the results lies in the possibility of applying the experience of Zaporizhzhia region by state authorities, local governments, and international partners in developing recovery policies and implementing sustainable development models for regions in crisis and post-crisis conditions.

JEL Classification: H12, H70, O18, Q01, R58

Analysis of recovery and optimization strategies for SaaS solutions on shipment tracking efficiency in logistics systems

Taras Mukha — 2025-10-20

The increasing complexity of modern logistics systems, particularly in warehouse logistics and international transportation, demands robust and efficient shipment tracking solutions. This study examines the impact of recovery and optimization strategies for Software-as-a-Service (SaaS) solutions on shipment tracking efficiency within Ukrainian logistics systems. Purpose: To analyze how different recovery and optimization strategies for SaaS platforms influence the operational efficiency of shipment tracking in warehouse and international logistics operations, with focus on comprehensive management approaches. Methodology: The research employs a mixed-methods approach, combining quantitative analysis of performance metrics from 47 Ukrainian logistics companies with qualitative assessment of management strategies. Data collection included system performance monitoring over 18 months (2022-2024), semi-structured interviews with logistics managers, and comparative analysis of pre- and post-optimization metrics. Statistical analysis was performed using regression models, Data Envelopment Analysis (DEA), and cluster analysis. Findings: Implementation of comprehensive recovery and optimization strategies resulted in 34% improvement in shipment tracking accuracy, 42% reduction in system downtime, and 28% increase in overall operational efficiency. The study identifies critical success factors including proactive monitoring, redundancy planning, adaptive load distribution, and organizational readiness. Ukrainian logistics companies implementing integrated optimization strategies demonstrated significantly better performance metrics compared to those using isolated approaches. Research limitations/practical implications: The study provides actionable frameworks for logistics managers to enhance SaaS performance through strategic optimization. The developed five-level maturity model enables companies to assess their current state and identify development priorities. The findings contribute to understanding the relationship between technical infrastructure management and operational logistics efficiency, offering practical guidelines for implementation in emerging markets.

JEL Classification: M15, L86, O32, R41

Beyond structure: integration of organization theory and organizational design for strategic flexibility

Oksana Onyshchenko — 2025-10-20

In today's turbulent and digital transformation environment, traditional approaches to organizational design that focus on formal structures are increasingly proving insufficient to ensure strategic flexibility of enterprises. At the same time, the provisions of Organization Theory offer a deeper explanation of behavioral and institutional mechanisms, but remain fragmentarily integrated into management practice. The article attempts to synthesize these two planes – scientific and applied – by developing a conceptual framework “beyond structure”, which goes beyond the traditional idea of the organizational chart as the main adaptation tool.

The authors focus on the key contradictions of modern organizational design: finding a balance between stability and adaptability, form and mechanisms, static “fit” and dynamic “fitness”. The vision of strategic flexibility is proposed as the ability of an organization to quickly reallocate resources, reduce the decision-making cycle, scale innovations and maintain manageability in the process of change. The article identifies micromechanisms that mediate this process: role design, coordination protocols, information flow architecture, decision-making rights distribution, and digital infrastructure.

The practical value of the study lies in the formation of a toolkit for managers that allows them to diagnose “rigidity nodes,” apply design principles to increase flexibility without radical restructuring, and integrate scientific insights from Organization Theory into specific management practices. The theoretical significance lies in the development of an interdisciplinary approach to organizational design that takes into account the dynamics of the environment, microfoundations of adaptation, and digital architecture as a basic element of modern organizational systems.

JEL Classification: L2, L21, L22, M1, M10

State governance of the construction industry in the context of digitalization and global economic transformations

Halyna Kryshtal — 2025-10-20

The article is devoted to a comprehensive analysis of the current state of state governance of Ukraine's construction industry in the context of global economic transformations and the identification of key problems that hinder the effective functioning of this sector. The purpose of the study is to identify the main challenges in the system of state regulation of the construction sector and to develop practical recommendations for its improvement, taking into account modern technological and economic changes.

The methodological basis of the research is built on the combination of systemic, comprehensive, and interdisciplinary approaches, which allows for an in-depth and well-reasoned analysis of the mechanisms of state governance of the construction industry under conditions of global economic transformation.

The article provides a thorough analysis of the features of state governance of the construction sector of Ukraine in the context of digitalization and global economic changes. The main problems of state regulation of the construction industry are outlined, including: fragmentation of the legal and regulatory framework, lack of regulation of permit and approval procedures, absence of a unified national recovery policy, issues in urban planning, weak quality control in construction, shortage of qualified personnel in public administration, lack of transparent project monitoring, low level of digitalization in governance, the sector’s investment vulnerability, and insufficient consideration of environmental and social risks.

Special attention is paid to the role of digital technologies in transforming the system of regulation of the construction industry. The article highlights the pathways for the digitalization of permit procedures, ensuring transparency and reducing corruption risks, and emphasizes the importance of cybersecurity and data protection.

The practical aspect of the study lies in substantiating the need for comprehensive reforms in state governance of the construction sector, aimed at increasing the industry's investment attractiveness and stimulating the introduction of innovations.

JEL Classification: H79, L74

A holistic approach to marketing growth of small and medium enterprises: development and application of the HMGI index

Vladyslav Heorhitsa — 2025-10-20

The article explores a holistic approach to assessing marketing growth in small and medium-sized enterprises (SMEs). This approach is intended to replace fragmented metrics that capture only isolated aspects and often focus on short-term outcomes. The purpose of the study is to propose the Holistic Marketing Growth Index (HMGI) as an easy-to-use yet comprehensive tool that demonstrates how marketing contributes to overall company growth. The subject of the research is the systemic evaluation of marketing performance across several groups of indicators: financial results, brand strength, customer behavior, effectiveness of digital channels, and the company’s internal capacity for renewal and development.

The HMGI method consists of several steps. First, the relevant indicators are selected. Next, they are normalized to a common scale to ensure comparability. Each group of indicators is then assigned a weight, and all results are combined into a single index. The method also provides for comparison with typical industry benchmarks and tracking of dynamics over time. This procedure makes the data easier to interpret and allows managers to identify what is working well and what requires attention quickly. An illustrative example demonstrates that an integrated view more accurately reflects the real contribution of marketing to business growth than analyzing individual KPIs. In addition, the index helps to detect interactions between channels and direct investments to areas with the highest potential impact.

The findings indicate that HMGI can serve as a practical tool for business owners and executives: it helps with planning, setting priorities, and clearly communicating decisions to teams and partners. The scientific novelty lies in bringing diverse indicators into a single, coherent system that can be updated and used for continuous monitoring. The practical value is reflected in the rapid diagnosis of strengths and weaknesses of a marketing strategy and the support of accurate, evidence-based decisions. Limitations include the quality of input data and the choice of weights. Future research should focus on testing the model across different markets, validating it with real companies, and expanding the set of indicators.

JEL Classification: М31, О32, L26

Analysis of consumer behaviour

Olha Levytska — 2025-10-20

The article analyzes the modern approach to the analysis of consumer behavior in circumstances of martial law. The purpose of this work is to substantiate the proposed adaptive approach to analyzing consumer behavior in modern conditions of martial law, economic crisis, and frequent environmental changes.

It is determined that despite the relevance of the methods of consumer behavior analysis in modern economic theory (microeconomic, psychological and sociological), they are of a theoretical and descriptive nature and do not allow to assess the impact of changes in various factors on the final volume of consumption. An own approach to the analysis of consumer behavior in circumstances of martial law, which is accompanied by an economic crisis and frequent changes in the environment, is proposed. In conditions of constant change, the behavior of a modern consumer must be adaptive to the environment, which will provide him with a high level of flexibility in meeting his needs. The concept of “internal” and “external” adaptation of a modern consumer is proposed, which is an important condition for his adaptation to frequent changes in the market situation. The unprofitable and profitable state of the consumer is considered, as well as the possibility of forecasting sales volumes for the consumer and for the manufacturer is analyzed in order to ensure his stable position in the market. An economic and mathematical sensitivity method is proposed, which will allow not only to predict the optimal volume of consumption of certain goods for the producer and the consumer, but also with the help of this method it is possible to analyze the impact of changes in the main parameters (prices, fixed costs, etc.) on the volume of consumption. This will greatly facilitate both the producer and the consumer in solving the problem of optimal choice of goods, and will also provide an opportunity to substantiate the reasons that lead to the absence of purchases in different periods of time. The article also proposes a methodology for assessing the level of flexibility of the modern consumer, as well as analyzes the main factors that influence his consumer behavior. We believe that the proposed adaptive approach to analyze consumer behavior in modern conditions of frequent changes will significantly increase the effectiveness of consumer behavior and provide more stable consumption conditions in circumstances of war, economic crisis, and constant market changes.

Prospects for further research may include a comprehensive analysis of consumer behavior in changing conditions, which involves assessing market capacity.

JEL Classification: L19, M31

Strategies of organizational development of entrepreneurial activity in global environment

Nataliia Parkhomenko — 2025-10-20

The relevance of the topic is due to the fact that in conditions of high uncertainty, increased global competition and rapid transformation, there is a need to form strategies that will ensure long-term sustainability.

The purpose of the research is to theoretically substantiate and practically analyze strategies for organizational development of business activities in the global environment.

The research was carried out on the basis of a comprehensive methodological approach, which involves a combination of theoretical analysis and empirical research. At the theoretical stage of the study, a systematic analysis of scientific literature was conducted that highlight the issues of strategic management of organizational development of business activities. The empirical stage of the study involved the use of questionnaires among business entities, which made it possible to identify practical features of the implementation of organizational development strategies for business activities and assess their effectiveness. SWOT analysis allowed assessing the strengths and weaknesses of the strategic organizational development of business entities. At the final stage, the results of theoretical and empirical analysis were generalized and integrated, which made it possible to formulate practical recommendations for their implementation and assess the impact of strategies on the competitiveness and sustainability of enterprises.

As a result of the research, the role of organizational development of entrepreneurial activity in strategic management was clarified, innovative approaches to the formation of organizational development strategies of entrepreneurial activity and the classification of organizational development strategies were systematized, and practical recommendations for the implementation of organizational development strategies of entrepreneurial activity were provided. The scientific novelty of the reseach lies in the complex combination of theoretical justification and practical assessment of organizational development strategies of entrepreneurial activity.

JEL Classification: L29, M21, O20

Entrepreneurship practices as a strategic tool for poverty reduction in Nigeria

Mufutau Akanmu Popoola — 2025-10-20

This study examined the impact of entrepreneurship practices on poverty alleviation and extremely reduction in Nigeria. According to Popoola (2021), High rate of poverty is a threat to our country economic development and this Poverty in any community or society is a serious and highly setback to the economics, socioeconomic, social, and general level of any development of the society. This study revealed four (4) hypotheses to achieve the target set of goals and answer the research questions accordingly. The main objectives are to; (i) examines the real effect of entrepreneurship-practices on skills-acquisitions among beads makers in Nigeria; (ii) to determine the effect of entrepreneurship-practices on income generation's among beads makers in Nigeria; (iii) to evaluate the extent to which entrepreneurship-practice's effect employment-creations among beads makers in our dear country Nigeria; and (iv) to investigate the effect of entrepreneurship practice's on enterprise-creations among beads makers in Nigeria. Data were collected by using questionnaires which were deployed to the real register beads makers in Oyo, Osun and Ogun States respectively. These questionnaires were retrieved with adequate monitoring. Analysis of data by using Chi- Square test was employed to test all the hypothesis to determines effect of entrepreneurship-practice's (measured by mentoring, entrepreneurial-mindset, Creativity and Innovation on poverty reductions (measured by the skill acquisitions, employment creations, income generation's and real enterprise creations scale measurements to determine this on general well being of the populace.The findings revealed that Entrepreneurship practices is an antidote to poverty reduction. It shows positive impact of Entrepreneurship practices on Poverty reduction in Nigeria. The study recommendations that government at various levels should set up skills acquisition centers nationwide and Entrepreneurial mindset curriculum should be introduce to Nigeria educational system in order to boost entrepreneurial mindset of the populace.

JEL Classification: L26, O12, I3

A comparative review of the national innovation framework in Africa: case study of Mauritius and South Africa

Randhir Roopchund — 2025-10-20

The current study analyses the National Innovation Frameworks adopted by two strong African economies, namely Mauritius and South Africa. These frameworks have been strategically developed to boost economic growth by fostering a culture rooted in innovation, creativity, and excellence. Recognising the increasing importance of knowledge-based economies, both countries have sought to position innovation at the core of their development agenda, ensuring long-term competitiveness in a globalised world. The study goes beyond a descriptive comparison by critically examining the overall justification for engaging in such innovation frameworks. It explores how innovation contributes not only to economic performance but also to addressing broader societal challenges such as employment creation, social inclusion, and sustainable development. In addition, the research develops a clear understanding of the contextual differences in the design and implementation of innovation approaches in Mauritius and South Africa, recognising that unique historical, institutional, and economic contexts influence their policy priorities and execution. A qualitative research approach is adopted, using a multi-case study method supported by directed content analysis. This methodology enables a systematic and in-depth exploration of the similarities and contrasts between the two national frameworks. The findings are highly relevant to policymakers, practitioners, and academics, as they shed light on the innovation pathways, drivers, and influences that can enhance economic growth and national resilience. The study also highlights the value of innovation-led strategies in enabling African economies to move up the global value chain and sustain long-term development.

JEL Classification: O31, O32, O38, O57

Entrepreneurial leadership and workforce efficiency among micro-enterprises (MES) in Southwest, Nigeria

Yusuf Ismaila — 2025-10-20

In the manufacturing sector, entrepreneurial leadership particularly in micro-enterprises is believed to have a major impact on workers’ efficiency, boosting output and performance. However, the majority of Nigerian micro-businesses seem to have inefficient employees, which has an impact on the business's overall success. Micro-businesses in southwest Nigeria need a way to boost employees’ productivity and boost overall performance, and this can be achieved through entrepreneurial leadership. This study's primary goal is to investigate how workforce efficiency in micro-enterprises in Southwest Nigeria is affected by entrepreneurial leadership. The study employed a cross-sectional survey research approach. 398 respondents were chosen for the study using convenient and purposeful sampling approaches. A closed-ended questionnaire was used to collect the data, and PLS-SEM was used for analysis. A t-value of 7.40 and a p-value of 0.000 indicate that the results demonstrated that entrepreneurial leadership significantly affects the workforce efficiency among micro-enterprise owner-managers in Southwest Nigeria's manufacturing sector. According to the study's findings, micro-business owners and managers who value and embrace entrepreneurial leadership will be able to stay ahead of the curve in terms of consumer trends and shifts, carve out distinctive niches in crowded markets, and maintain workforce efficiency; all of which are critical components of a firm's competitiveness. The study suggests that in order to face dynamic global business issues and maintain market competitiveness, companies should support entrepreneurial leadership as a contemporary and millennium idea that would enhance workers’ performance effectively and efficiently.

JEL Classification: L26, J24, M12, O15

Entrepreneurial ecosystem as a multilevel system of socio-economic development: theoretical analysis and typological approaches

Artem Kornetskyy — 2025-10-20

The article examines the entrepreneurial ecosystem as a complex and adaptive system that integrates institutional, social, cultural, infrastructural, and network components. This multifaceted perspective underscores that the ecosystem is not limited to the actions of individual entrepreneurs but is profoundly shaped by dynamic interactions among various actors, including entrepreneurs, government bodies, educational organizations, financial institutions, and both local and global communities. The increasing relevance of this topic stems from the broader academic recognition that sustainable entrepreneurship depends on systemic influences and collaborative networks as much as personal initiative. The main objective of the paper is to provide a thorough analysis of contemporary theoretical approaches to defining entrepreneurial ecosystems, delineate their core structural elements and stages of evolutionary development, and to organize and classify prevalent models found in both international and Ukrainian contexts. The study’s methodological framework employs an interdisciplinary toolkit, combining systems thinking, evolutionary theory, and institutional analysis, to facilitate a holistic examination of the ecosystem’s characteristics and functioning. A critical distinction is drawn between state-driven and network-based ecosystem models and their respective impacts on fostering innovation, nurturing an entrepreneurial mindset, and generating social value. Furthermore, the article introduces a nuanced typology of ecosystem structures, considering sources of initiative, levels and mechanisms of support, the degree of social orientation, and measurable outcomes. Special attention is devoted to the Ukrainian experience, offering illustrative examples of regional initiatives, their adaptability, and prospects for scaling and co-evolution. In conclusion, the author stresses that successful entrepreneurial ecosystems are context-dependent and require strategic management tailored to local resources, culture, and socio-economic realities to drive sustained innovation and competitiveness.

JEL Classification: L26, M13, O18, R11

Structural changes in the assets of Ukrainian enterprises under the transformation of goods and resources markets

Maxim Khatser — 2025-10-20

The article is devoted to the formation of new scientific decisions on the study of the peculiarities of asset management in Ukrainian enterprises under the conditions of transforming goods and resource markets (global, international, and, in particular, national, sectoral, and regional). The scientific and practical necessity of intensifying the processes that increase the adaptability, flexibility, and efficiency of business in Ukraine through effective asset (property) management within the framework of transformational processes occurring in goods and resource markets has been revealed. The aim of the article is to identify ways to improve the efficiency of asset management in Ukrainian enterprises under the conditions of transforming goods and resource markets (global, international, and especially national, sectoral, and regional). Methodology: A set of general and specific methods has been applied at both empirical and theoretical levels. These include the method of literary analysis to study scientific issues in the field of asset management by business entities; the method of analysis to identify trends and features of managing assets (property) in general, and non-current and current assets in large, medium, small, and micro-enterprises in Ukraine; the method of synthesis to determine the problems of managing assets (property) in general, as well as non-current and current assets in large, medium, small, and micro-enterprises in Ukraine; the methods of induction and deduction to develop a set of recommendations for enhancing the adaptability, flexibility, and effectiveness of businesses in Ukraine in the context of asset (property) management in the context of the transformational processes that take place in goods and resource markets; and the methods of systematization, grouping, and logical generalization to organize information and formulate the conclusions and scientific proposals of the article. Results: ways to improve asset management efficiency in Ukrainian enterprises have been identified in the context of market transformations in goods and resources (global, international, and especially national, sectoral, and regional).

JEL Classification: D21, L21, M13

Approaches to digitalization and optimization of logistics

Valentyn Marcenko — 2025-10-20

The pace of digital transformation in freight transport is no longer set by hardware cycles or cloud pricing, it is limited by the lenses through which managers view their own processes. This study therefore asks a deceptively simple question: what combination of design choices actually converts advanced logistics technology into measurable performance gains for small- and mid-sized carriers? A purposive meta-synthesis of twelve peer-reviewed empirical investigations published from 2019 to 2025 is combined with a multi-case analysis covering forty United States trucking firms that adopted the OnLogix and Excel Logistics platforms. The sequential mixed-method design first extracts effect sizes for key technologies-digital twins, IoT sensing, blockchain registries, generative-AI routing-then traces how those tools behaved once nested inside real organisations. Quantitative evidence shows an average forty-five per cent improvement in dispatch accuracy and a sixty per cent cut in back-office cost when automation displaced repetitive clerical work rather than merely supporting it. Qualitative pattern-matching, meanwhile, uncovers a layered blueprint that privileges modular roll-outs, zero-touch data capture, and “office-as-a-service” outsourcing, all scaffolded by hybrid technical–consulting support, organisations that engaged all layers reached full payback in under eleven months, twice as fast as partial adopters. By re-framing implementation as an iterative socio-technical journey rather than a one-shot system drop-in, the article advances logistics-4.0 theory and supplies practitioners with diagnostic cues-data maturity, capital latitude, cultural readiness-that can be used to sequence future investments. The roadmap is portable beyond the United States and is already being piloted by early movers in Eastern Europe, suggesting its relevance for global supply-chain resilience. In sum, the research links scattered technological promises to an actionable, evidence-based pathway toward lean, autonomous, and scalable logistics operations. Future work will extend the dataset longitudinally, tracking how learning curves, workforce redeployment, and carbon metrics co-evolve as additional automation layers come online in practice.

JEL Classification: R41 O33 L86