Holovan, O., O. Oliinyk, S. Markova, and M. Oliinyk. “Theoretical and Methodological Loyalty Management Approaches in the Conditions of Digital Transformation”. Management and Entrepreneurship: Trends of Development, Vol. 2, no. 28, June 2024, pp. 61-75, doi:https://doi.org/10.26661/2522-1566/2024-2/28-05.