Holovan, O., Oliinyk, O., Markova, S. and Oliinyk, M. 2024. Theoretical and methodological loyalty management approaches in the conditions of digital transformation. Management and Entrepreneurship: Trends of Development. 2, 28 (Jun. 2024), 61-75. DOI:https://doi.org/https://doi.org/10.26661/2522-1566/2024-2/28-05.